The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Nike True City
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
CityGT
Agency: JWT Melbourne / Richmond
Client: VicRoads Category: Mobile Applications/Sites / Public Service/ Non-Profit
Knitting mania
Agency: Nolin BBDO / Montreal
Client: La Fédération des producteurs de lait du Québec Category: Mobile Applications/Sites / Branded Games
Clink-Clink
Agency: Gotham / New York
Client: Waterford Category: Mobile Applications/Sites / Durable Goods
Prius iPhone App
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Mobile Applications/Sites / Durable Goods
Last Call
Agency: Jung von Matt AG / Hamburg
Client: NBC Universal/13TH STREET Category: Mobile Applications/Sites / Augmented Reality
Nike Football + 'Master Control'
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Drinkspiration by ABSOLUT
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Mobile Applications/Sites / Consumer Goods
Sit or Squat
Agency: Publicis / New York
Client: P&G Charmin Category: Mobile Applications/Sites / Consumer Goods
Pizza Hut iPhone App
Agency: IMC2 / dallas
Client: Pizza Hut Category: Mobile Applications/Sites / E-Commerce
Travel Planner "Interactive Outdoor Poster"
Agency: Forsman & Bodenfors / Gothenburg
Client: Västtrafik Category: Mobile Applications/Sites / Corporate Website
The Official 2009 US Open iPhone App
Agency: DIGITAS, NY / New York
Client: American Express Category: Mobile Applications/Sites / Services
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike True City
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
10178N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
The North Face
Title:
Red Flag
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
10179N
Award:
2010 Interactive Merit Award
Agency:
JWT Melbourne / Richmond
Client:
VicRoads
Title:
CityGT
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
10175N
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Lynx
Title:
Say cheese
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10167N
Award:
2010 Interactive Merit Award
Agency:
Nolin BBDO / Montreal
Client:
La Fédération des producteurs de lait du Québec
Title:
Knitting mania
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10168N
Award:
2010 Interactive Merit Award
Agency:
Gotham / New York
Client:
Waterford
Title:
Clink-Clink
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
10173N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Prius iPhone App
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
10174N
Award:
2010 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
NBC Universal/13TH STREET
Title:
Last Call
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
10166N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Football + 'Master Control'
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10169N
Award:
2010 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
Drinkspiration by ABSOLUT
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10170N
Award:
2010 Interactive Merit Award
Agency:
Publicis / New York
Client:
P&G Charmin
Title:
Sit or Squat
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10171N
Award:
2010 Interactive Merit Award
Agency:
IMC2 / dallas
Client:
Pizza Hut
Title:
Pizza Hut iPhone App
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
10176N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Västtrafik
Title:
Travel Planner "Interactive Outdoor Poster"
Category:
Mobile Applications/Sites / Corporate Website
Annual ID:
10172N